High-Volume Email Deliverability · Yield Engineering · ESP Infrastructure
OPK E Services (A Rooftop Media Subsidiary)
Portfolio-level performance, verified via Hitpath tracking and internal QA reporting.
HitPath-verified revenue across the full multi-brand portfolio.
Specialists mentored and led.
Live campaigns shipped per day.
Emails deployed, portfolio-wide.
Across multi-million daily sends.
CTR
Revenue
Full segmentation strategy rebuild.
10,770 conversions · $549K+ gross.
Across 154K+ clicks — portfolio high.
Aggregated Earned Revenue, Clicks, and EPC across all 19 active verticals — verified Hitpath tracking.
Day-wise earned revenue across the account's full 605-day lifespan — from launch through a 366-day yield plateau to the terminal deliverability event.
Scaled from a cold start to a $35,563 peak day (January 31, 2024), then held a 366-day plateau averaging $18,642/day — before a deliverability event compressed daily revenue from ~$14K to $1,436 in under 72 hours, forcing the mailing pause that shaped the algorithmic suppression protocols below.
Rather than static promotional copy, ESP operations scale by matching Psychological Hook Angles with ISP-Specific Delivery Tones — bypassing ad-fatigue filters and driving surgical CTOR across high-volume Yahoo and Gmail drops.
The Auto Insurance vertical requires overcoming user apathy. We avoid generic “save money” angles and instead focus on hyper-local personalization and gamified curiosity to minimize conversion friction.
Hook Angle
State-Dynamic Localization — triggering FOMO with shifting state-level rates.
Tonal Delivery
Urgent Geo-Utility — reads like an automated state-wide alert, not an ad.
Hook Angle
Gamified Curiosity — a low-friction “2-minute quiz” replaces hard-sell forms.
Tonal Delivery
Interactive & Casual — low-pressure, exploratory language that spikes CTR.
Consumer anxiety regarding medical exams and premium affordability is the primary roadblock. Our email infrastructure focuses on removing qualification anxiety prior to the click.
Hook Angle
Micro-Pricing Certainty — exact prices (e.g., $9.95/mo) kill hesitation instantly.
Tonal Delivery
Clear & Authoritative — focuses entirely on price transparency.
Hook Angle
Family Legacy & Protection — emotional duty framing around dependents.
Tonal Delivery
Emotional & Protective — serious, duty-driven language.
Home services require establishing immediate trust. We engineer campaigns that highlight local geo-relevance and zero-risk estimates to generate exceptionally high EPCs.
Hook Angle
Geo-Restricted Consultation — urgency via a closing city/zip window.
Tonal Delivery
Time-Sensitive & Exclusive — drives action through scarcity.
Hook Angle
Transactional Appointment — reads as a confirmation, not a pitch.
Tonal Delivery
Administrative & Direct — cuts through clutter like a calendar update.
For financial relief, broad curiosity fails. We utilize extreme intent filtering, sacrificing vanity open rates for surgical, bottom-line CTOR.
Hook Angle
The Financial Shield — stopping high-interest drain, not aggressive elimination promises.
Tonal Delivery
Empathetic & Confidential — reassures users this is a safe, private move.
Hook Angle
Free Educational Resource — a rate guide, not a loan application.
Tonal Delivery
Educational & Empowering — no-pressure financial advice tone.
Engineered a Telegram Bot triggering the Claude LLM to construct and push responsive HTML templates directly into Klaviyo via API — eliminating 80% of manual deployment friction.
Telegram Bot → Claude LLM → Klaviyo API pipeline auto-builds templates from a single bot command.
Ongage
Multi-Node Routing & ISP Deliverability
SFMC & Klaviyo
Broadcast and lifecycle deployment
Hitpath
Real-time performance tracking and EPC optimization
Tableau & MIS Reports
Audits assets, finds top hooks, drives real-time optimization
Jira
Content mgmt — Subject Line, From Name, creative requests
Basecamp
Cross-functional sprint reviews, operational notes
Klaviyo API (HTTP)
/api/templates/
As Senior Email Marketing & CRM Team Lead, this is the operational footprint owned personally — not delegated.
Directed end-to-end revenue generation, driving EPC optimization and gross margin growth across the portfolio.
Engineered the daily deployment matrix, aligning high-converting advertiser offers with optimal send windows.
Defined and executed precise data segmentation logic to maximize intent and mitigate list fatigue.
Directed high-volume deployment workflows across ESP platforms, maintaining a 100% on-time execution rate.
Enforced strict pre-flight QA protocols, verifying tracking continuity, redirect health, and CAN-SPAM compliance.